Oddly enough that snippet is actally crashing my PopClip! Ooof…
/u2018 is unicode for a left quotation mark … perhaps you have smart quotes turned on in your editor? It has to be a plain old vertical single quote.
And of course your placeholder text website's name has a ' in it which is terminating the string eartly.
Otherwise looks fine except you need to specify the app as a bundle id e.g. com.google.Chrome.
(For finding bundle ID see also here)