Hook makes “Hooks,” that is, when you select something like to do to invoke PopClip; if you invoke Hook instead, Hook presents several options to make several types of Hooks which are then placed on the clipboard. You then go to where you want to place those Hooks and paste them there.
Think of it as a far more versatile and durable Alias. The coolest thing about Hooks vs. Aliases is that you can Hook objects you can’t make an Alias for. So, for example, if you have a line of text in a pdf that you can select, you can make a Hook for that selected text and then place that Hook somewhere that, when evoked, will call up that pdf AND the location within the pdf that you Hooked.
Use example, I have a spreadsheet where I collect items for the condo association board that I chair. I use this spreadsheet as a dashboard for us to have all the items we need to focus on. I make Hooks of the emails, documents, messages, and webpages related to the line items in the spreadsheet and paste them into the spreadsheet’s cells to quickly call up the related materials for the item we are on.
You could also think of Hooks as magical bookmarks that you can spread around that, when picked up, would magically call up the thing that you magically tapped the bookmark on, be it a car or line in a book or glasses you left somewhere or line of speech you heard or thought you had, etc. It’s a way of marking something for recall or retrieval.
It’d be neat for you to get it about Hooks as you have a perfect front end for the mechanism that Hook represents. A partnership or alliance would be a big win for everyone.
Does this shed some light or clarity?